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Marketing Analyst

THE LOW DOWN

East Side Games is on the hunt for a Marketing Analyst to join our growing Marketing Team. You (yes, you!) have the knack of being an analytical and tactical thinker who can create cross-channel digital strategies for the most profitable campaigns. No game industry experience? No problem! A passion for all types of games is completely legit, so tell us what games make you keep coming back.

 

WHAT YOU WILL BE DOING

  • Design comprehensive, innovative, and measurable mobile-based marketing strategies.
  • Manage UA's marketing activities, Facebook Ads, Email Campaigns and SEO/ASO optimization.
  • Collaborate UA's marketing campaigns with ESG's overall branding and corporate identity.
  • Provide actionable analytics while making data-driven decisions.
  • Curate UA marketing campaigns through various social media channels.
  • Utilize marketing automation for lead nurturing and demand generations.
  • Improve lead generation campaigns, measuring results.
  • Analyze and report on KPIs.
  • Work cross-functionally with SEO.

 

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

 

WHAT YOU NEED

  • 3 - 5 years' experience in broadly integrated digital marketing strategies, and online marketing with a focus on social media.
  • Post-secondary in marketing, communications, business or creative.
  • Experience in managing, growing, and optimizing mobile acquisition campaigns and partnerships.
  • Experience with running marketing or mobile ad platforms (Facebook, Power Editor, and Google Adwords).
  • Experience with analytics and campaign management tools.
  • Excellent organizational, communication, and interpersonal skills.
  • Strong understanding and experience with the iOS and Android marketplaces.

 

WHAT’S IN IT FOR YOU

Check out our amazing CULTURE and BENEFITS on our website.

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